Thursday, 28 May 2015

Brand Values

Kappa Sushi Brand Values

Kappa Sushi is a sushi chain that originated in Japan and has now spread across the globe.
It is a blissful moment for family members to sit around a conveyor-belt sushi counter and wait impatiently for their respective favourite dishes to come round next. Having customers enjoy their favourites to their hearts’ content. This is the essential attraction of conveyor-belt-style sushi establishments. Kappa Sushi's sincere wish is to deliver this eating pleasure to the customers with high-quality products and for very reasonable prices.

Over the years the "Kappa-Sushi" chain has been the forerunner of spreading the casual-style sushi dining culture throughout Japan; each and every sushi variety available on plate. based on compatibility of low prices with high amenity, guarantees a new style of tasty treats and pleasurable dining experience. Kappa-Sushi have been the forerunners of spreading the casual style sushi dining culture throughout Japan and the rest of the world. The brand itself puts a large emphasis on family dining and this idea travels across cultures. Kappa-Sushi is world wide with restaurants in multiple different countries though the restaurants ideals and values stay the same throughout.


The 'Kappa' in the name translates from Japanese to sea monster, their current mascot is a cute sea monster like creature that they use in their logo and advertisements. The logos colours are just a simple black and white while the monster itself is made up of 2D chopsticks and sushi rolls.

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