Rationale

My Brand is Kappa-Sushi an originally Japanese sushi restaurant that has now become global. The word Kappa translates in sea monster in English. I chose to make my character a samurai having just slain a sea monster and turned the monster into sushi. I chose a samurai because of the traditional Japanese associations with the samurai, I also feel that a samurai implies precision and skill to a craft which is a value kappa-sushi are very much trying to achieve. The sea monster I chose for the obvious brand name connection and it helps illustrate the samurai's ability as a strong warrior. I drew my final design in a very gestural and cartoonish fashion to mimic traditional Japanese water paintings, I also used very vivid colours to help strengthen this idea and make the mascot a bit friendlier.       

Brand Values

Kappa Sushi Brand Values

Kappa Sushi is a sushi chain that originated in Japan and has now spread across the globe.

It is a blissful moment for family members to sit around a conveyor-belt sushi counter and wait impatiently for their respective favourite dishes to come round next. Having customers enjoy their favourites to their hearts’ content. This is the essential attraction of conveyor-belt-style sushi establishments. Kappa Sushi's sincere wish is to deliver this eating pleasure to the customers with high-quality products and for very reasonable prices.

Over the years the "Kappa-Sushi" chain has been the forerunner of spreading the casual-style sushi dining culture throughout Japan; each and every sushi variety available on plate. based on compatibility of low prices with high amenity, guarantees a new style of tasty treats and pleasurable dining experience. Kappa-Sushi have been the forerunners of spreading the casual style sushi dining culture throughout Japan and the rest of the world. The brand itself puts a large emphasis on family dining and this idea travels across cultures. Kappa-Sushi is world wide with restaurants in multiple different countries though the restaurants ideals and values stay the same throughout.

The 'Kappa' in the name translates from Japanese to sea monster, their current mascot is a cute sea monster like creature that they use in their logo and advertisements. The logos colours are just a simple black and white while the monster itself is made up of 2D chopsticks and sushi rolls.

Finals

Japanese Mascots

more experimenting

Traditional Japanese Art

Silhouettes

Sea Monsters

samurai

Mascot

I've decided I want to make my mascot a Japanese samurai chef, I feel like it fits well with the brand and illustrates the precision and skill needed to make kappa sushi quality sushi. I also want to play around with the sea monster and perhaps make an enemy of the samurai and then eventual sushi when it's defeated.

kappa sushi brand

Kappa Sushi is a sushi chain that originated in Japan and has now spread across the globe. They have been the forerunners of spreading the casual style sushi dining culture throughout Japan and the rest of the world. The 'Kappa' in the name translates from Japanese to sea monster, their current mascot is a cute sea monster like creature that they use in their logo and advertisements.